A Look At “State of Mind” in Popular Culture

A fundamental concept in Heilkunst diagnosis is based on the understanding of every disease exhibiting a unique state of mind. The state of mind is much more than the thoughts which someone is thinking, but a deeper reality of how their consciousness itself is structured. The “constitution” of a country is a legal representation of its state of mind, and its culture (including cuisine, as well as the arts) represents its state of mind from another point of view.

The commercial world is full of creative attempts at marketing their services and products in unique ways, and some of the best ads play directly with their own company’s state of mind and/or how it compares with their competitor. The “I’m a Mac” ad series by Apple is a brilliant and hilarious example of this — the characters portrayed by Mac and PC are truly representative of the state of mind of each of the respective computer company. Computers, after all, are not just a pile of wires and plastic, but a representation of a particular state of mind.

A given corporate brand, in addition to having a unique state of mind, also represents a unique feeling. This is represented by any number of Coke or Pepsi ads, such as the following:


If you spend some time thinking about it, I’m sure you could come up with a number of similar examples illustrating the world through state of mind (inner essence) rather than the outer details (external form). It is the basis on which we truly get to know the people we are close to, and the beginning of a true life science based on quality instead of quantity.

Jeff Korentayer has been exploring many aspects of natural healing since 1991, and is now able to integrate all of them through his education in Medical Heilkunst (Homeopathy). His areas of study include Nutrition, Herbs, Bach Flower Remedies, and a BA in Psychology, as well as maintaining a strong interest in the Arts. He draws on this extensive knowledge to provide a unique treatment plan for each patient, in order to best meet their individual health needs.Jeff first discovered Homeopathy when exploring natural treatment for his allergies, and was impressed with the quick results. He was intrigued at how Homeopathy took into account all aspects of a person, and he read as much as he could before becoming a full-time student. He graduated with his full Practitioner Diploma from the Hahnemann College For Heilkunst in 2003 (DHHP), and is an active member of the Canadian Heilkunst Association. Jeff is writing a book called The Vaccination Myth, to help new parents navigate one of the most troubling decisions they face with parenthood.

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