I’ve written previously about the key importance of anchoring the diagnosis in the root state of mind, which is more revealing than any group of symptoms the patient has. It is easy to grasp this concept, in one way, yet patients and even practitioners find themselves constantly slipping back into the allopathic way of thinking about treatment, and revert to asking questions such as “do you have a remedy for a kidney infection”. That is, the peasant class of symptoms becomes strangely elevated to the status of a king or queen.
There are many aspects of the healthcare industry which get turned on their head by this concept. Everything from drugs or herbal products which are packaged for specific conditions, such as “antidepressant meds”, or “PMS herbal formula”, are all built around the upside-down concept of putting the symptoms first, and marketing products for their elimination (read ‘suppression’). There are billions of dollars of annual revenue reinforcing this model of producing and marketing these kinds of healthcare products.
The well-known “I’m a Mac, I’m a PC” TV ads are actually quite clever from a marketing point of view, in terms of emphasizing the difference in the state of mind between the two operating systems, and largely de-emphasizing the technical specs (ie the ‘symptoms’, so to speak), which are usually how electronics are marketed and sold.
Take a look at the original commercials here, and allow your mind to sit back from any mention of tech specs, and instead take in the overarching state of mind being portrayed of each system. The old “hip vs. square” polarity is the guiding principle differentiating the two states of mind.
- What is the Meaning of “The Ambient” of the Patient?
- “There is a Crack in Everything”